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The Peak is a business luxury magazine for the jetsetters with readership profile of the high net-worth and predominately male. The Peak features exclusive interviews and personalities on Hong Kong's opinion leaders and business trends, along with a look at the latest luxurious lifestyles.
Property tycoons, entrepreneurs, bankers, auction house directors, architects, startup CEO, restaurant owners, luxury brand's chairpersons, consul general... The Peak interviews dozens of elite from various areas sharing their captivating business and personal stories each month. We visionized the magazine to be in-dept sophisticated while light-hearted to portray their personalities, differentiate from the monotone business pages.
As the Art Director, I planned creative shoots for the covers and main features with photographer and editors to bring out the characters of our interviewees accordingly to the story angels. On the page layouts, we also look into their past works or a timeline to present a full profile.
MARKETING’S THE PR AWARDS | HONG KONG | 2014
BRONZE AWARD IN BEST LUXURY PR CAMPAIGN
BRONZE AWARD IN BEST LUXURY PRODUCT RELAUNCH
