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Jessica Fashion designs fancy occasion dresses and feminine apparels with a touch of retro vibe for modern ladies.
For this season, we used story-telling method characterising a Jessica lady with a Parisian storyline in the City of Light to deepen the romantic branding identity, and also drew closer references to the French style design elements and classic workmanship,
Catalogues designed in fashionable newspaper formats, categorising into sub-stories according to styles and sets of deliveries throughout the season.
Additionally to the campaign, lookbook and product images, beautiful imagery of France scenery and botanical illustrations are incorporated to muscle up the visual stories.
Bi-weekly contents were done for the socials, visual orientated with shorter copies in a more causal & call for action tone to be more engaging. The challenge has to be creating variegated visuals out of the same sets of fashion shots for the whole season.
English and Traditional Chinese for Facebook contents, Simplified Chinese for WeChat.
