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Custom Publishing newsletter for Sino Club, distributed to their tenants and circulated in Sino’s shopping malls and hotels.
Client had a more conventional listing format newsletter prior to our redesign, our brief was to relaunch the newsletter in a magazine format that is more engaging with their shoppers and family based readership.
Our team worked closely with client to develop creative lifestyle editorials and fashionable contents to promote their branding, shopping malls & dining outlets.
Considering “Green” is client's key business philosophy, we printed the newsletters on recycle woodfree papers with eco-friendly inks. First relaunch issue having Green as main feature, with an abstract closeup image of a lively green plant on the cover, and a lineup thumbnails to peek other features. The cover masthead designed in the speaking bubble shape to represent communication. The inside page layout designs was bespoke designed to match story content, overall quite free-form for a younger and fun-reading images.
