Developed upon Sanrio characters' licensing style guide, we illustrated the all-time favourite characters in new costumes and scenarios to tell stories. Minna No Tabo dressed in traditional Chinese outfits to teach Chinese classics and idioms and changed into Greek gowns to share inspirational quotes.
The XO black & white inked Mozi book is my favourite. The cultural fusion was so fun! We intended to visually translate classic learnings into the fun reading.