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Custom Published Magazines for Jaguar Hong Kong's customers
Our brief was to publish a magazine to promote the brand, communicate club news and provide other luxury lifestyle contents to Jaguar's customers. The Jaguar magazine covers more than motoring or new car model, but the lifestyle of Jaguar owner. Reference to Jaguar global style guide was taken to be in line with their branding image, and developed the magazine designs to fit our more lifestyle content and bilingual context.
