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Intended to look inviting and joyful, the 2017 Christmas campaign taken a more playful and fun approach with hand-craft idea.
Pre & post photoshoot productions of premium supermarket Christmas shopping catalogue, including set design and styling for nearly 50 foods, hampers and other product shoots.
Intense colour blocking backdrops styled with paper ornaments layering in tone-on-tone and contrasting colours for gift hamper images, and highlighted with a touch of metallics to enhance the sense of premium. Additional to paper crafted Christmas baubles, all other ornaments were sourced in structural shapes and linear forms for a coherence look.
Extend to the shapes and patterns of tablewares in styling gourmet images, the gourmet images were seated in a more elegant home-party direction.
