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Concept on a dreamy and fairy-like winter wonderland story.
Pre & post photoshoot productions of premium supermarket Christmas shopping catalogue, including set design and styling for over 40 foods, hampers and other product shoots.
Festive feast in the snow - snowy, natural woods, glitters & candle lights, together with natural & metallic ornaments.
The hamper shots were styled in snowy sets in various icy backdrops and natural woods, together with minimal natural & metallic ornaments.
This large-scale campaign contained hundreds of products/dishes, boxes of props and uncountable tablewares, shot intensively for two weeks involving with dozen of internal & external clients. Client communication and the pre-production logistic are mostly important to deliver this commercial with quality. In terms of styling, fake snow is a moving ground which request constant reshaping during shooting, we were proud of the result achieved.
