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Episode fashion is all about feminine sophistication, luxe fabrics and timeless elegance for modern women. The collection took inspiration from floral paintings of gradual change of nature, signifying women characters and their inner sentiments in change of colder season. Upon femininity and elegance, we portrayed deeper inner quality of confidence and refinement of women in this campaign.
The catalogues designed in fashionable newspaper format, aimed to create a practical function-oriented style guides for the sophisticated consumers to shop for what they wished. The catalogues sectioned by functions (dresses, workwears, knitwear, outwear, party dresses & etc) with consideration on the sets of deliveries throughout the entire fall/winter season. Clean and neat layout designed with some floral watercolours, gradual change of colours and textures associating with the floral painting inspirations.
Bi-weekly contents were done for the socials, visual orientated with shorter copies in a more causal & call for action tone to be more engaging. The challenge has to be creating variegated visuals out of the same sets of fashion shots for the whole season.
English and Traditional Chinese for Facebook contents, Simplified Chinese for WeChat.
